The Bills "are on pace to break a 23-year-old record for the sale of season tickets," as they "have sold about 53,000 to date and are roughly 5,000 above their 2014 total of 47,482," according to Vic Carucci of the BUFFALO NEWS. With more than four months of selling to go, they "have a realistic shot at beating the franchise record of 57,132 set in 1992, the third season of the Bills’ four-year Super Bowl run." The Bills’ robust sales "have come despite the fact they increased season-ticket prices" by 6% overall. Team President & CEO Russ Brandon said that the Bills "have had" a 95% rate of renewal of season tickets. New season-tickets sales "are pacing" 200% over where the Bills were a year ago. Other factors that Brandon "cited as influencing the boost" were flexible payment plans for season-ticket holders; and season-tickets benefits that "include a rebate in Bills Bucks, free access to NFL Rewind, exclusive access to NFL RedZone Channel on smartphone devices, early purchase opportunities for individual-game tickets, exclusive season-ticket member events, discounted season-long parking passes, discounts at the Bills Store and a personal account representative" (BUFFALO NEWS, 3/29).
