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Univ. of Kansas football coach DAVID BEATY's five-year deal "is lined with incentives," as he will be paid $800,000 in "annual salary but can make an additional $25,000 for each Big 12 victory." Other incentives include $100,000 for a "Big 12 regular-season championship, including a co-championship," along with $100,000 for a bowl appearance. He also will receive $50,000 for "being chosen Big 12 coach of the year." The incentives are meant to be "'cumulative,' meaning a larger incentive would not wipe out a smaller one" (K.C. STAR, 3/27).

TOP SHELF: Alberta's Athabasca Univ., in concert with the Business of Hockey Institute, to which Oilers GM CRAIG MACTAVISH "is an adviser, will offer an MBA in hockey starting in May." The hockey-specific program "is made up of six courses that are added to the existing executive MBA curriculum." Students who "already have an MBA from another school can get what the Alberta-based BHI is calling a 'professional hockey manager' designation." The program "is the brainchild" of NHL agent RITCH WINTER and Flames President of Hockey Operations BRIAN BURKE. Winter said that it is "focused on helping drive the bottom line for hockey, but is also part of a wider trend of MBA-level programs that are much more industry specific." Winter spoke to Burke about his idea "a few years ago, and after a couple of false starts with other schools, they landed on Athabasca" (GLOBE & MAIL, 3/27).

NAMES: Actor J.K. SIMMONS, who played the Tigers manager in "FOR LOVE OF THE GAME," will throw out the first pitch for the team's home opener (MLB.com, 3/26)....FALL OUT BOY "will headline" MLB's Opening Day live musical performances at Wrigley Field on April 5 (SUNTIMES.com, 3/26)....TIGER WOODS is helping the Univ. of Maryland-Eastern Shore to "create a scholarship in the name" of late Golf HOFer CHARLIE SIFFORD. Woods "made a $10,000 donation that will launch the Sifford Fund" (ESPN.com, 3/26)....Countable, an app for "learning about proposed laws and lobbying lawmakers on them," has added former NFLer and former U.S. Rep. JON RUNYAN (R-N.J.) to its board of advisors (POLITICO.com, 3/26)....Former NBAer YAO MING (No. 26), Cavaliers F LEBRON JAMES (No. 31) and NBA Commissioner ADAM SILVER (No. 47) are featured in Fortune's ranking of the World's Greatest Leaders (THE DAILY)....Packers QB AARON RODGERS and girlfriend actress OLIVIA MUNN attended Thursday's Wisconsin-North Carolina Sweet 16 matchup at Staples Center (SPORTS.YAHOO.com, 3/27).

IN MEMORY: Clark Enterprises Chair A. JAMES CLARK, whose company constructed Camden Yards, Petco Park, Miller Park and Nationals Park, died last Friday at the age of 87 due to congestive heart failure (N.Y. TIMES, 3/27).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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