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Marketing and Sponsorship

Nike Dominates Women's Tournament Representation, Adidas Sees Sharp Decline

Nike and its affiliated brands sponsor 49 of the 64 teams in the NCAA women’s basketball tournament, up two from last year's tourney, according to THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney. Eight teams wear adidas shoes, down seven from than last year. Under Armour, which sponsored two teams in the tourney a year ago, has seven this year. Russell Athletic supplies the jerseys for three schools, down from four last year. Schools in the chart below are listed by region in their seed order. The first round of the women's tournament begins Friday (THE DAILY).

ALBANY REGION
OKLAHOMA CITY REGION
TEAM
SHOE/APPAREL
TEAM
SHOE/APPAREL
1) Connecticut
Nike/Nike
1) Notre Dame
UA/UA
2) Kentucky
Nike/Nike
2) Baylor
Nike/Nike
3) Louisville
adidas/adidas
3) Iowa
Nike/Nike
4) California
Nike/Nike
4)Stanford
Nike/Nike
5) Texas
Nike/Nike
5) Oklahoma
Nike/Nike
6) South Florida
UA/UA
6) Washington
Nike/Nike
7) Dayton
Nike/Nike
7) Northwestern
UA/UA
8) Rutgers
Nike/Nike
8) Minnesota
Nike/Nike
9) Seton Hall
UA/UA
9) DePaul
Nike/Nike
10) Iowa State
Nike/Nike
10)Arkansas
Nike/NIke
11) LSU
Nike/Nike
11) Miami (Fla.)
Nike/Nike
12) Western Kentucky
Nike/Russell
12) Quinnipiac
Nike/Nike
13) Wichita State
Nike/Nike
13) Cal State-Northridge
Nike/Nike
14) BYU
Nike/Nike
14) American
Nike/Nike
15) Tennessee State
adidas/adidas
15) Northwestern State
adidas/adidas
16) St. Francis Brooklyn
Nike/Nike
16) Montana
Nike/Nike
SPOKANE REGION
GREENSBORO REGION
TEAM
SHOE/APPAREL
TEAM
SHOE/APPAREL
1) Maryland
UA/UA
1) South Carolina
UA/UA
2) Tennessee
adidas/adidas
2) Florida State
Nike/Nike
3) Oregon State
Nike/Nike
3) Arizona State
Nike/Nike
4) Duke
Nike/Nike
4) North Carolina
Jordan/Jordan
5) Mississippi State
adidas/adidas
5) Ohio State
Nike/Nike
6) George Washington
Nike/Nike
6) Texas A&M
adidas/adidas
7) Chattanooga
Nike/Nike
7) Florida Gulf Coast
Nike/Nike
8) Princeton
Nike/Nike
8) Syracuse
Nike/Nike
9) Green Bay
Nike/Nike
9) Nebraska
adidas/adidas
10) Pittsburgh
Nike/Nike
10) Oklahoma State
Nike/Nike
11) Gonzaga
Nike/Nike
11) Arkansas-Little Rock
Nike/Nike
12) Tulane
Nike/Nike
12) James Madison
Nike/Nike
13) Albany
Nike/Nike
13) Liberty
Nike/Nike
14) South Dakota State
UA/UA
14) Ohio
Nike/Russell
15) Boise State
Nike/Nike
15) Alabama State
Nike/Russell
16) New Mexico State
adidas/adidas
16) Savannah State
Nike/Russell

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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