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Marketing and Sponsorship

Marketplace Roundup

Unilever's Degree brand in conjunction with Warriors G Stephen Curry has launched a "48 Hours of NCAA March Madness" Twitter contest. The contestant determined to be Degree's ultimate college hoops fan will receive an upgraded viewing experience for NCAA Tournament games on Thursday and Friday, and a recorded message from Curry (Degree).

BURNING RUBBER: In Phoenix, Michael Knight cites Joyce Julius data as showing that Danica Patrick "has generated" $95M in TV exposure "for her primary team sponsors" in NASCAR and IndyCar since '05. The TV value "for all (not just main) sponsors" of Patrick, who raced in the Indy series from '05-11 and has been in NASCAR full time since '12, "was calculated" at almost $30M during the '14 NASCAR season. That number is about $10M "less than the year before," when she won the Daytona 500 pole (ARIZONA REPUBLIC, 3/15).

TIP OF THE CAP: ESPN.com’s William Weibaum reported MLB has approved a “revised form of head protection" for pitchers to "begin using immediately if they choose.” Manufacturer Pinwrest "removed the padding from inside the isoBLOX cap it introduced last year in favor of detachable padding to wear over a standard cap." 4Licensing Corp. CEO Bruce Foster, whose company owns Pinwrest, said that the revision “addresses pitchers’ complaints that the cap with interior padding and an extended bill hindered comfort, depth perception and the ability to hold runners on” (ESPN.com, 3/13).

ROUNDUP: Soccer-focused e-commerce company Upper 90 announced deals with NYC FC MF Mix Diskerud, Red Bulls MF Dax McCarty and NASL N.Y. Cosmos MF Marcos Senna (Upper90)....Memphis Int’l Raceway is continuing its relationship with NovaCopy as its official office technology partner (MIR).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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