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Marketing and Sponsorship

Just Did It: Nike Extends On-Field NFL Apparel Deal Through '19

Nike has "quietly renewed its massive NFL on-field apparel rights contract, adding three years to the five-year deal" that took effect in the '12 season, according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. With Nike "keeping its NFL exclusive without an auction," the company "retains one of its most powerful domestic sports marketing assets" through the '19 season. The on-field rights extension also "blocks Under Armour, which surpassed Adidas last year to become the second-largest domestic athletic apparel/footwear brand behind Nike, from the valuable partnership." Sources "described the Nike extension as having slightly expanded licensing rights, and additional fees, which are frontloaded, something that should get the new consumer products leadership kudos within league circles." With the Nike renewal completed, the NFL is "now looking to complete similar extensions with its other large apparel licensees, including New Era, Outerstuff and VF/Majestic" (SPORTSBUSINESS JOURNAL, 3/16 issue).

EVERYWHERE THEY WANT TO BE: ESPN.com's Darren Rovell noted Visa is "extending its partnership" with the NFL. Terms were not disclosed, but a source said that the deal "came at an increase over the previous five-year deal." Visa has had an official deal with the league since '95, but "doubt over whether big sponsors such as Visa would return was created when the brand, along with other official sponsors, expressed public disappointment in September over the league's handling of the Ray Rice assault and the Adrian Peterson child discipline cases." Visa Chief Brand & Innovation Marketing Officer Chris Curtin said, "We believe they are addressing issues with the seriousness that they deserve, and we have maintained a watchful eye" (ESPN.com, 3/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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