The Redskins "have taken a noticeably different approach" to both personnel and fan relations during the '15 offseason, according to Dan Steinberg of the WASHINGTON POST. The club has been "forgoing splashy headlines and big skill-position names while signing solid defensive pieces at mostly modest prices." The team "also seems to be taking a different approach toward its fans, judging by a letter team president Bruce Allen sent to season-ticket holders" last week. Striking a "humble, contrite tone, Allen acknowledged the widespread dissatisfaction with the FedEx Field game-day experience and promised improvements in parking, stadium entry, technology, concessions and elsewhere." He wrote that the team "would be removing its much-hyped 'party decks' to decrease congestion on the club level, that it’s considering 'a number of significant additions' to its concessions operation, that it will create more ways to get into the stadium, and that it hopes to improve the parking situation, possibly by creating dedicated tailgating areas." He added that the team made a $5M investment that "will give free Wi-Fi to every fan, 'accessible from every seat.'" He wrote, "Redskins fans deserve a stadium experience worthy of your loyal support. It’s clear from your feedback that in several areas, we need to do better." Allen wrote that the impetus for these changes "came from surveys sent out by the NFL and the team." He noted that fans responded that "entering the stadium 'was too difficult and time-consuming,' that they want 'better access to mobile and digital technology,' [and] that the club level 'was too congested and difficult to navigate'" (WASHINGTON POST, 3/15).
