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Audience Analysis: NYC FC-Orlando City Draws ESPN2's Fifth-Best MLS Game Audience

ESPN2 drew 539,000 viewers for the debut match of NYC FC and Orlando City last Sunday from 4:36-7:12pm ET, marking the net’s fifth-best MLS regular-season audience ever. The top audience for the net remains Chivas USA-Galaxy from Aug. 23, 2007, which was the first “SuperClasico” after David Beckham joined the Galaxy. Meanwhile, last Friday's MLS season-opening Fire-Galaxy match averaged 341,000 viewers on Univision. It was the first time a major U.S. sports league debuted its season on a Spanish-language net. FS1 had its first two MLS matches of the season last Sunday. Sporting KC-Red Bulls from 6:58-9:26pm drew 268,000 viewers. From 9:26-11:31pm, FS1 drew 289,000 viewers for Sounders-Revolution. In Canada, TSN’s first match of the season -- Whitecaps-Toronto FC -- drew 353,000 viewers, making it the most-viewed MLS game in TSN history.

MOST-VIEWED MLS REGULAR-SEASON GAMES ON ESPN2
DATE
MATCHUP
VIEWERS (000)
8/23/07
Chivas USA-Galaxy
658
4/23/05
Chivas USA-Galaxy
573
8/9/07
Galaxy-DC United
570
6/17/09
DC United-Sounders
550
3/8/15
NYC FC-Orlando City
539



     

WHAT HAPPENS IN VEGAS: Fox saw another uptick for NASCAR Sprint Cup Series coverage last weekend. The Kobalt 400 from Las Vegas Motor Speedway from 3:45-6.45pm drew 7.7 million viewers, up 7% from 7.2 million viewers for the same third race of the season last year. Meanwhile, FS1 drew 1.9 million viewers for the Xfinity Series Boyd Gaming 300, down slightly from 2.0 million viewers for the same race on ESPN2 last year.

CRY FREEDOM: NFL Network on Tuesday had its most-viewed coverage ever for the start of NFL free agency (10:00am-7:00pm). The 10:00am-4:00pm window averaged 230,000 viewers, up 95% from last year, while the 4:00-7:00pm window averaged 406,000 viewers (+19%). From 7:00-10:00pm, “NFL Total Access” averaged 496,000 viewers, up 73% from last year. Meanwhile, ProFootballTalk.com on Tuesday had its best day ever in terms of unique visitors and page views.

FRIENDS WITH THE MONSTER: CBS finished with 3.3 million viewers for the final round of the WGC-Cadillac Championship last Sunday afternoon from Doral, which saw Dustin Johnson win by one stroke over J.B. Holmes. That audience is down 21% from 4.2 million viewers last year, when Patrick Reed won by a stroke over Bubba Watson and Jamie Donaldson. In ’14, Tiger Woods shot the low Saturday round heading into Sunday coverage, but was not ever in contention.

The charts below list final audience figures from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NASCAR Sprint Cup Series:
Kobalt 400 (Las Vegas)
3/8
Fox
3:45-6:45pm
4.6
7,739
"NASCAR Pre-Race"
3/8
Fox
3:00-3:45pm
2.8
4,723
"Premier Boxing Champions"
3/7
NBC
8:30-11:00pm
2.1
3,374
WGC: Cadillac Championships: Final Round
3/8
NBC
3:00-7:00pm
2.2
3,300
NBA: Clippers-Warriors
3/8
ABC
3:29-6:00pm
1.8
2,847
College basketball: Florida-Kentucky
3/7
CBS
2:04-4:08pm
1.7
2,716
NBA: Bulls-Spurs
3/8
ABC
12:55-3:29pm
1.5
2,264
College basketball: Wisconsin-Ohio State
3/8
CBS
4:30-6:30pm
1.3
2,045
WGC: Cadillac Championships: Third Round
3/7
NBC
3:00-6:00pm
1.5
2,000
College basketball: Stanford-Arizona
3/7
CBS
4:08-6:30pm
0.9
1,309
College basketball: MVC Championship:
Northern Iowa-Illinois State
3/8
CBS
2:10-4:30pm
0.8
1,237
College basketball: Syracuse-N.C. State
3/7
CBS
12:00-2:04pm
0.8
1,236
NHL: Red Wings-Bruins
3/8
NBC
12:00-3:00pm
0.9
1,200
Gymnastics: AT&T American Cup
3/7
NBC
1:00-3:00pm
0.8
1,100
"NBA Countdown"
3/8
ABC
12:30-12:55pm
0.7
990
Liga MX: Cruz Azul-Atlas
3/7
Univision
5:55-8:00pm
0.5
948
Figure Skating: "Shall We Dance"
3/7
ABC
4:00-6:00pm
0.7
939
College basketball: Memphis-Cincinnati
3/8
CBS
12:00-2:10pm
0.7
928
"NHL Pre-Game"
3/8
NBC
12:00-12:30pm
0.7
899
Liga MX: Pachuca-Cruz Azul
3/7
Telemundo
9:00-11:03pm
0.4
734
"World of X Games: Real Snow"
3/7
ABC
3:00-4:00pm
0.4
565
College basketball: St. John's-Villanova
3/7
Fox
2:15-4:15pm
0.3
504
College basketball: Seton Hall-Georgetown
3/7
Fox
12:00-2:15pm
0.3
470
"College Hoops Tip-Off"
3/7
Fox
11:30am-12:00pm
0.3
400
Liga MX: Veracruz-Leon
3/6
UniMas
7:50-10:00pm
0.2
375
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
College basketball: Duke-North Carolina
3/7
ESPN
9:00-11:16pm
2.6
4,241
College basketball: Kentucky-Georgia
3/3
ESPN
9:08-11:24pm
1.9
2,797
"College GameDay"
3/7
ESPN
8:30-9:00pm
1.4
2,262
College basketball: Virginia-Louisville
3/7
ESPN
6:31-8:30pm
1.3
2,190
NBA: Thunder-Bulls
3/5
TNT
8:14-10:43pm
1.4
2,064
NASCAR Xfinity Series:
Boyd Gaming 300 (Las Vegas)
3/7
FS1
4:00-6:41pm
1.2
1,916
College basketball: Michigan State-Indiana
3/7
ESPN
12:00-2:12pm
1.0
1,566
NBA: Mavericks-Trail Blazers
3/5
TNT
10:43pm-1:03am
1.1
1,512
College basketball: Virginia-Syracuse
3/2
ESPN
7:00-9:03pm
1.0
1,369
College basketball: Iowa-Indiana
3/3
ESPN
7:00-9:08pm
0.9
1,355

SBJ Morning Buzzcast: April 25, 2024

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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