Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Franchises

Red Sox Revamp Youth Marketing Efforts With Several Initiatives Targeting Kids, Moms

The Red Sox have decided to "ramp up their marketing efforts" to young fans by "eliminating the $30 fee for membership in Kid Nation, the Sox’ official club for fans 14 and under," and giving away free tickets to 25,000 kids who sign up, according to Beth Teitell of the BOSTON GLOBE. The team's research "found that people who go to games as kids are 2.9 times more likely to become 'core' fans later on." The Red Sox "started wooing mom bloggers" from around New England by "plying them with opportunities -- the bloggers have taken a field-side yoga class and tried on the Sox’ World Series rings -- and seeking their advice." The team is "planning to offer face painting and magic shows and Simon Says during every home game." The “Kids Clubhouse” -- located in a new Kid Nation Concourse -- will be "open from innings three through seven, an escape hatch not just for kids, but also for parents." The team also has "commissioned an approximately $15,000 eight-foot tall Wally bobblehead to preside over the concourse." Additionally, several games in April are "slated to start at bedtime-friendly" 6:00pm ET instead of 7:05pm, and the team hopes to use part of Gate B "to create a new, kid-themed 'Gate K,' pending approval." The Red Sox are also "making available more $9 SRO tickets for older students" (BOSTON GLOBE, 3/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/03/12/Franchises/Red-Sox.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/03/12/Franchises/Red-Sox.aspx

CLOSE