Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Samsung Canada Signs On As An NHL Official Corporate Partner, Will Offer Exclusive Content

The NHL and Samsung Canada this week will announce that the electronics manufacturer has "signed on as one of the league’s official corporate partners" in a deal that "revolves around content," according to Morgan Campbell of the TORONTO STAR. When Samsung smartphone users "download the NHL app, they’ll have access to videos that iPhone and BlackBerry users can’t access -- specifically, edited footage from the league’s 'Situation Room,' where officials watch videos, then issue rulings on disputed goals." While fans at home and at the arena "will learn the outcome of the call, Samsung users will be able to view a video explaining how officials reached their decision." The agreement "taps into a synergy between Samsung’s desire to feature its products and the NHL’s need to keep pace with changing viewing habits." The league said that Samsung Canada "didn’t need special clearance to include NHL footage in its app," despite Rogers being the NHL’s official Canadian broadcaster. The agreement will also see Samsung "sponsor a blog at NHL.com." Sports marketing experts, however, said that the "exclusive content is the most important element of the deal because it reflects broader sports sponsorship trends" (TORONTO STAR, 3/9).

This week’s SBJ looks at the trends in sponsored content and examines various brand executions.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/03/09/Marketing-and-Sponsorship/NHL-Samsung.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/03/09/Marketing-and-Sponsorship/NHL-Samsung.aspx

CLOSE