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Marketing and Sponsorship

Marketplace Roundup

RBC has signed a multiyear deal with golfer Jason Day, who joins a golf roster that includes Matt Kuchar, Jim Furyk and Brandt Snedeker. The RBC logo will appear on Day's shirt and golf bag. Day, who is fourth in the World Golf Rankings, also will participate in future marketing initiatives and client events for RBC, and act as a global brand ambassador. The sponsorship debuted Thursday during the first round of the WGC-Cadillac Championship in Miami (RBC).

REELING IN A BIG FISH: The PBA has signed Bass Pro Shops as a presenting partner for the PBA League playoffs later this month in Portland, Maine. The team event runs March 28-30, with coverage airing on four taped ESPN broadcasts March 29, April 5, April 12 and April 19. The deal calls for 30-second Bass Pro commercials during the broadcasts, as well as on-site signage, digital and social activations. Shamrock Sports & Entertainment, PBA’s marketing and sales agency, negotiated the deal. Shamrock is in discussions with Bass Pro for an expanded multiyear deal with PBA, SSE President & Founder Brian Corcoran said (Josh Carpenter, Staff Writer).

BEST BUDS: The FA announced a new long-term agreement with Budweiser, which will see the brand become the official beer partner of the FA Cup until '18. Budweiser has served as the official beer of the FIFA World Cup since '86. Budweiser will continue to bring the cup competition closer to the fans through a program of activity, including a continuation of the Budweiser Club Futures program (FA).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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