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Kickstart My Franchise: AFL Las Vegas Outlaws To Market Around Owner Vince Neil

Mötley Crüe singer and AFL Las Vegas Outlaws Owner Vince Neil "will be the face" of the team's marketing material this season, according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. A life-size cardboard cutout of Neil "is being fashioned this week, and will be placed at team sponsor locations such as La Bonita markets where Outlaws tickets can be purchased." He also "will play private concerts for season ticket holders and play with his own band at games." A digital billboard on U.S. Highway 95 "shows Neil holding a football to promote the Outlaws." Neil said that he "will use his entertainment contacts, such as magician Criss Angel, to make appearances at games to help drive ticket sales." Neil "was hoping for a black playing surface with gold lines to match Outlaws team colors," but AFL TV partners ESPN and CBS Sports Network "nixed the idea." Neil said of the Outlaws, whose first home game is March 30, "This is my team. I want it to be as successful as possible." Team spokesperson Jen Wenk said that capacity at Thomas & Mack Center for AFL games "will be 7,000, but additional seating can be opened to handle a bigger crowd." She added that about 2,000 season tickets "have been sold" (LAS VEGAS REVIEW-JOURNAL, 3/6).

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