Menu
Finance

Jags' Tony Khan Buys Analytics Firm TruMedia Networks, Launches Emerging Tech Accelerator

Jaguars Senior VP/Football Technology & Analytics Tony Khan has purchased Massachusetts-based sports analytics firm TruMedia Networks. The deal that follows a Series A venture funding round for the company that Khan led in late ’13. The purchase is slated to be formally announced at this weekend's MIT Sloan Sports Analytics Conference in Boston and is coupled with Khan's creation of a new business accelerator -- base 10 -- that will focus on emerging tech. Financial terms were not disclosed, but the deal expands a relationship between Khan and TruMedia that began nearly roughly three years ago when the Jaguars became a client. Khan: “I have always been passionate about sports analytics, and this acquisition, and the formation of base10, allows me to continue exploring in-depth data analysis solutions and finding new and better ways to utilize data.” These transitions are not tied to the Jaguars or Khan's father, Jaguars Owner Shahid Khan. TruMedia President & CEO Rafe Anderson will stay on in that role and also serve as base10 GM. Anderson said, “Tony has provided us with an incredible opportunity to accelerate the business and bring our customers an even more robust suite of software and services." TruMedia works with an array of teams across baseball, football and soccer, as well as several sports media entities.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/02/27/Finance/Jags.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/02/27/Finance/Jags.aspx

CLOSE