Menu
Media

Fox' Daytona 500 Draws 7.3 Overnight Rating, Down From Figure In Recent Years

Fox drew a 7.3 overnight for the Daytona 500 yesterday, which saw Joey Logano win the race for the first time. That overnight is down 28% from a 10.2 overnight in ’13, when Jimmie Johnson won the event. The '13 race also had significant pre-race interest with Danica Patrick in pole position. Last year’s race drew a 5.6 overnight after a record-setting delay that forced a finish after 11:00pm ET up against the Sochi Games. The ’12 race was rained out and moved to Monday. This year’s 7.3 overnight is down from an 8.2 rating in ’11, when Trevor Bayne won the race, but up from a 7.0 in ’10, when the race went up against the Vancouver Games. Fox' telecast yesterday peaked at an 8.8 rating during the 4:30-5:00pm window toward the end of the race. Meanwhile, FS1 on Saturday afternoon drew a 1.7 overnight for the NASCAR Xfinity Series opener. That race drew the same number on ESPN last year up against Sochi coverage. The race in '13 drew a 2.3 overnight, while '12 drew a 2.8 rating (Austin Karp, Assistant Managing Editor).

ISSUES OF THE DAY: In Tampa, Tom Jones notes Fox in its pre-race coverage "went straight to two controversial stories" addressing both Kurt Busch's suspension and Kyle Busch's accident "only five minutes into the broadcast." A "straight-forward approach" on covering the Kurt Busch story served the net "especially well." During the race itself, Fox did a "nice job ... despite the anticlimatic ending under caution" (TAMPA BAY TIMES, 2/23).

BIG DEAL FOR LITTLE: In Las Vegas, Ron Kantowski noted Fox' Jamie Little yesterday became the first woman "to cover the pit lane at both the Indianapolis 500 and the Daytona 500." Little said, "For the last eight years for ESPN, I always went to Daytona, but it was just for the Saturday race." She said that her job is "still a big thrill for her, because she was a fan of motor sports" before becoming a broadcaster. Little: "When you get to do things and be the first one -- it’s really special. I’ve done 11 Indy 500s, and that was the most important, special race I’ve ever covered, and now to get to do the Daytona 500, it’s pretty awesome" (REVIEWJOURNAL.com, 2/22).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/02/23/Media/Daytona-500.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/02/23/Media/Daytona-500.aspx

CLOSE