Menu
Marketing and Sponsorship

Chips & Putts: Rory's Settlement With Horizon Sports Could Be Worth Up To $30M

The IRISH TIMES' Aoife Carr reports Rory McIlroy's case against former management company Horizon Sports Management "has been settled," and the four-time major winner "will pay the firm more than" US$25M and "possibly" up to US$30M, plus costs, as part of the settlement. The agreement was announced in court today, but details of the settlement "were not disclosed." McIlroy "was not in court" today following an appearance yesterday. The dispute "had been expected to have involved arguments over tens of millions in lost commissions and earnings from potentially massive sponsorship deals and wins on the course" (IRISHTIMES.com, 2/4).

UNIDENTIFIED FALLING OBJECT: YAHOO SPORTS noted golfer Jason Day during a recent adidas commercial shoot "showed no mercy on a drone," as he "only needed three shots to destroy the unmanned aircraft." Day was "trying to hit a piece of foam hanging from the flying contraption from the apparel company's new Boost golf shoes but took out the toy instead" (SPORTS.YAHOO.com, 2/2). 

IF YOU'RE GONNA PLAY IN TEXAS: GOLFWEEK's Beth Ann Nichols noted the LPGA yesterday announced that nonprofit Volunteers of America "will serve as title sponsor for the North Texas Shootout." The event takes place April 27-May 3 at Las Colinas Country Club in Irving, Texas, "for a third consecutive year" (GOLFWEEK.com, 2/3).

HEARD IT THROUGH THE GRAPEVINE: GOLF DIGEST STIX' Marty Hackel notes Vineyard Vines and apparel brand Chervo "aren't likely to be mistaken for each other, but the two brands share common ground as they make the move into golf." Vineyard Vines is "leaning on the carefree vibe" of Jason Dufner -- and his popular wife, Amanda -- to "reach its new audience." The Dufners "have surprised some with how good they look in the company's bright, bold tops and bottoms." Meanwhile, Chervo shirts "are more expensive but are likely to become more stylish and technically advanced," with endorsers Morgan Hoffmann and Danny Lee (GOLF DIGEST STIX, 2/4 issue). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/02/04/Marketing-and-Sponsorship/Chips-Putts.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/02/04/Marketing-and-Sponsorship/Chips-Putts.aspx

CLOSE