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NBA Secures Largest Int'l Digital Deal Yet In $700M Pact With Chinese Firm Tencent

The NBA and China-based Internet service provider Tencent Holdings Limited on Thursday announced a five-year expansion of their deal that will create the league's largest int'l digital partnership. The new partnership will be effective July 1, 2015. As the Exclusive Official Digital Partner of the NBA in China, Tencent will feature a record number of live NBA games and deliver enhanced original NBA programming and highlights, including NBA preseason and regular-season games, NBA All-Star, NBA Playoffs, the Finals, NBA Summer League and the NBA Draft through personal computers system and mobile devices. Tencent and the NBA will launch the first NBA League Pass offering in China (NBA). In N.Y., Richard Sandomir cites a source as saying that the deal is "worth at least" $500M. The contract calls for the NBA to "receive a guaranteed payment" of $500M, with $200M more "expected through a revenue-sharing arrangement between the league and Tencent, a social media powerhouse, through its WeChat service." A study released this week ranked Tencent the "most valuable brand in China," worth $66B. The deal is "another element in the league’s decades-long plunge into China, where basketball is the No. 1 team sport, played by an estimated 300 million people" (N.Y. TIMES, 1/30). 

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