Menu
Marketing and Sponsorship

SI.com To Run Ultraviolet Ads Aimed At NFL Domestic Violence After Initial Rejection

After “initially rejecting an edgy advertisement about domestic violence” in the NFL from advocacy group Ultraviolet, SI “has decided to run the ad on its website” just a few days before the Super Bowl, according to Laura Bassett of the HUFFINGTON POST. The ad “includes a dramatic video of a uniformed football player tackling a woman without a helmet.” The video “notes that 55 domestic abuse cases in the NFL have gone unanswered” under the leadership of Commissioner Roger Goodell, and it “ends with the hashtag ‘#GOODELLMUSTGO.’” Ultraviolet's “five-figure online ad campaign also includes banner ads with the same domestic violence statistic and hashtag.” Time Inc. Senior VP/Communications & Brand Development Scott Novak said that SI “mistakenly rejected the ads and will now be running them on Thursday.” Novak added that SI’s editorial team is “now fine with the content of the ad campaign, after seeing the video” (HUFFINGTONPOST.com, 1/25).

PHOTO FINISH: The NATIONAL PRESS PHOTOGRAPHER ASSOCIATION's Donald Winslow reported SI's six remaining staff photographers "were all laid off" on Thursday. The move was confirmed by SI Dir of Photography Brad Smith, who said that while the six "are no longer staff photographers, that does not preclude them [from] continuing to shoot for the magazine." He added that SI "isn't planning on changing what they do, just the process." Smith: "Our commitment to photography is as strong as ever" (NPPA.org, 1/23).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/01/26/Marketing-and-Sponsorship/SI-Ultraviolet.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/01/26/Marketing-and-Sponsorship/SI-Ultraviolet.aspx

CLOSE