NBC Sports Group CMO John Miller said that NBC will use its Super Bowl XLIX broadcast to “boost most of its holdings, ranging from its ‘Today’ and ‘Tonight’ franchises to its Universal movie studio and suite of cable networks,” according to Brian Steinberg of VARIETY. The net on Feb. 1 will “feature a morning-to-wee-hours schedule all centered around the event, encompassing ‘Today’ holding forth from Phoenix; several hours of pre-game coverage; a showing of drama ‘The Blacklist’ after the Super Bowl ends; and a Jimmy Fallon-hosted ‘Tonight’ that will wrap the day.” The following Monday, “'Today' will air once again with the Super Bowl hoopla striking a major theme.” Among the NBC properties "set to originate from Phoenix in the week leading up to the game or on Game Day are ‘Today,’ ‘Access Hollywood,’ ‘Tonight,’ ‘E! News,’ ‘NHL Live,’ ‘Premier League Live’ ‘NBC Sports Radio’ and ‘NBC Sports Digital.’” Miller suggested that NBC will “give the bulk of its promo time available during the Super Bowl itself to programming featured on its flagship broadcast outlet.” However, he added that “many cable networks and Universal would also benefit from promos set to run throughout the day.” He noted that CNBC is “expected to have a team broadcasting from Phoenix," as will Golf Channel and NBCSN. “Late Night” host Seth Meyers also is “expected to make a game-related appearance as well the day before the broadcast.” NBC yesterday began airing a new promo “touting an ‘All Day Super Bowl Party on NBC.’” The 30-second spot is “slated to run through February 1 and features all of the programming that will appear on the day of the Super Bowl broadcast” (VARIETY.com, 1/11).
