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Marketing and Sponsorship

Scoring An Ace: Hunter Mahan Signs Endorsement Deal With Hardware Company

Golfer Hunter Mahan has signed a "multiyear endorsement deal" with Ace Hardware, becoming the "first active pro athlete to be sponsored" by the 91-year-old company, according to Michael McCarthy of CNBC.com. As part of the deal, Mahan "will add Ace's logo to his golf apparel." He also "filmed a 'Golf Swing Away' TV commercial that will debut on ESPN and 30 other cable networks in April to promote Ace's Free Store Pickup program" (CNBC.com, 1/6). GOLFWEEK's Jim McCabe reported Mahan "takes pride" in becoming the first athlete endorser for Ace. Mahan: "I guess I'm just lucky that golf is a great avenue for them. I'm proud to be the first" (GOLFWEEK.com, 1/6).

FINDING THE FAIRWAY: In California, James Raia notes Pebble Beach Resorts yesterday announced TaylorMade as its "new brand partner" for its four courses. Financial details of the "long-anticipated, multi-year contract were not announced." The agreement "has several components, including the 10th official title name change for the Pebble Beach Invitational in its more than 40-year history." TaylorMade also will "host its annual National Championship at Pebble Beach." Callaway Golf had "been the previous sponsor of the tournament" (MONTEREY COUNTY HERALD, 1/7).

SHAKA BRAH: The PGA Tour and Hawaii Tourism Authority have announced a four-year extension through '18 of their marketing relationship, which will continue to help the state's golf and tourism industry. In addition to supporting the PGA Tour events held in the state, the HTA uses golf media as a platform to showcase the islands. Players are filmed participating in their favorite off-course activities, with some footage used in Hawaii-themed PSAs. The sponsorship dates back to '01 (PGA Tour).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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