New York Life has signed a three-year deal to be the title sponsor of the ACC men’s basketball tournament beginning with this year's event at the Greensboro Coliseum. The agreement between New York Life, the ACC, ESPN and Raycom Sports also includes the '16 event at Verizon Center and the '17 tourney at Barclays Center. The deal features entitlement of telecasts across ESPN, ESPN2, ESPNU and Raycom Sports’ syndicated ACC Network as well as significant in-venue branding. Other elements include official designation as an ACC corporate sponsor, the presenting sponsorship of the Legends Program; exposure on the ACC Network’s syndicated telecasts of football and basketball; and exposure on the ACC Digital Network (ACC). In Greensboro, Ed Hardin notes after 62 years, the ACC "will become the last of the major conferences to sell the rights to its marquee event" (
Already a subscriber? Click below to sign in.
Upgrade your subscription to get all the news you need:
Adding SBJ weekly content will give you the comprehensive view of sports business with:
- Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business.
- 49 print issues delivered to your home or office.
- Access to easy-to-read digital editions of weekly issues.
- More than two decades of archival stories, profiles, research and data.