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Marketing and Sponsorship

Subway Enhances Liverpool Deal By Adding Display Ads During Team's Substitutions

Subway "is stepping up its sponsorship activity at Liverpool FC, with new display ads reacting to on-pitch activity," according to Shona Ghosh of MARKETING magazine. The new ads "will show the slogan ‘Super Sub Time’ every time a tactical substitution is made." The ads "first made an appearance during Liverpool captain Steven Gerrard’s substitution in the home game against Sunderland." Subway earlier this year signed up as LFC's official food partner, extending its "Train Hard, Eat Fresh" campaign to "boards inside Anfield stadium, plus web ads on Liverpool FC’s site and print materials such as the magazine and programme" (BRANDREPUBLIC.com, 12/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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