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Marketing and Sponsorship

Hornets Ink Waste Management Partnership; Guelli Details Coca-Cola Deal

The Hornets yesterday announced a partnership with Waste Management of Charlotte to serve as Time Warner Cable Arena’s waste and recycling partner. All 75 trash receptacles throughout the arena have been re-branded with the Hornets silhouette and the Waste Management logo. Additionally, Waste Management has donated more than 75 recycling bins that will be paired with the trash bins. The company will also serve as the presenting partner of the Hornets' celebration of the NBA’s annual Green Week from March 22-29 (Hornets). Meanwhile, Hornets Exec VP and Chief Sales & Marketing Manager Pete Guelli, following the club's long-term partnership renewal with Coca-Cola earlier this week, said fans who attend games this season will see the soda company's branding "on [the] court ... on our website, in print publications." Team officials said that contract negotiations between the Hornets and Coca-Cola "became final about two months ago." Coca-Cola Dir of Marketing Sponsorships Heather Hucks said that the company last month began releasing two-liter bottles of Sprite in the Carolinas that "include the Hornets logo and a message that welcomes the team back to Charlotte." She added that a "special promotion that allows consumers to redeem a code from 12-packs of Sprite for a free Hornets T-shirt started about two weeks ago" (CHARLOTTE OBSERVER, 12/17).

BUSINESS IN BEANTOWN: The Celtics and fashion brand Benrus announced a multiyear deal making the company a team sponsor and the official outfitter of Celtics.com reporters. Benrus will get exposure at TD Garden and opportunities with the Celtics' "Anthem Buddies" program, as well as integration of Benrus Kick Plates inserted below all courtside seats (Celtics).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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