Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

LeBron's New Nike Campaign Features Videos, Custom Shoes For Local "Heroes"

Nike today is rolling out a new campaign that highlights the LeBron 12 basketball shoe by "featuring a dozen northeast Ohioans identified by LeBron James and the shoe company as local 'heroes,'" according to Joe Vardon of the Cleveland PLAIN DEALER. Nike "filmed videos and designed shoes for each of the 12 honorees" called the #iDYOURHERO initiative. It will be "released over the next 12 days through a targeted digital ad buy, on social media, and posted on Nike's website." The chosen "heroes" include Akron St. Vincent-St. Mary basketball coach Dru Joyce, who "coached James in high school," The Greenhouse Tavern Owner chef Jonathon Sawyer and Cleveland Fire Department Public Information Officer Larry Gray. Nike Communications Manager Lisa Beachy said that each person in the campaign "either has a direct tie to James or the LeBron James Family Foundation, or was discovered by Nike while the company was doing research for its TV commercial featuring James that aired on Oct. 30." James will "wear one of the Nike-designed shoes in honor of one of the local heroes during an upcoming Cavaliers game" (CLEVELAND.com, 12/17).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/12/17/Marketing-and-Sponsorship/LeBron.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/12/17/Marketing-and-Sponsorship/LeBron.aspx

CLOSE