RSN Ratings Down Double-Digit Percentage From Last Season For Lakers, Clippers

Nielsen ratings for the Clippers and Lakers in the L.A. market "were down double digits percentage-wise over their first 20 games versus the same period last season," according to Ben Bolch of the L.A. TIMES. The Lakers "averaged a 2.25 rating for those games on Time Warner Cable SportsNet, down 28% from the 3.14 at the start of last season." Meanwhile, the Clippers "averaged a 1.24 on Prime Ticket, down 16% from the 1.47 they achieved early last season." The Lakers' ratings are "near the historic low of 2.11 they averaged all of last season." There was "one good piece of news for the Clippers: Their ratings in the highly coveted 18-34 demographic were up a staggering 41% over the first 20 games of last season." But the Lakers were "showing a decline of 13% in the same demographic" (L.A. TIMES, 12/16).