Menu
Marketing and Sponsorship

EA, Topps Looking To Sign Former NFLers Through New Group Licensing Agency

EA and Topps are interested in signing former NFLers through their new group licensing agency, a lawyer for retirees told a federal appeals court this week. Attorney Daniel Gustafson urged the appeals courts not to overturn the settlement of a publicity lawsuit against NFL Films, which set up the licensing agency. The agency cannot move forward until the appeals are exhausted. A federal district court previously approved the settlement and it is that approval that is under appeal. Gustafson also said jersey companies have expressed interest to the new agency. The agency for the first time would offer companies a place to group license retirees. It has long been unclear if there is a true market for NFL retirees outside a handful of famous names. Objectors to the settlement claim it violates class action law by not paying class members directly for their alleged harm, in this case that NFL Films used their images without permission. They contend despite Gustafson’s comments, the licensing agency, which is run by IMG, has no business plan. “Where in the record in their business plan?” Eric Magnuson, asked the 8th Circuit Court of appeals three-judge panel. Magnuson of Robins, Kaplan, Miller & Ciresi, L.L.P., represents the lead group of objectors. He also urged the court to ignore Gustafson’s claims about EA and Topps because they were not in the judicial record. The NFL last year settled the case for $50M, with the bulk of that amount going to third parties, like medical providers and charities, that will work with retirees. The first provider is a dental plan that will offer free dental coverage, Gustafson said. The remainder goes to legal fees and to set up the licensing agency.

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/12/12/Marketing-and-Sponsorship/NFL-Topps.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/12/12/Marketing-and-Sponsorship/NFL-Topps.aspx

CLOSE