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Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Darren Rovell reports the uniforms for all four teams in the College Football Playoff will feature a "diamond-colored swoosh," which Nike notes "symbolizes the teams' goal: a diamond championship ring." Nike sponsors all four teams -- Alabama, Oregon, Florida State and Ohio State. Oregon "will wear green-based uniforms with a green stain finished helmet" as the home team in the Rose Bowl. The uniform pants "have the words 'Fighting Ducks' down the side." Both Alabama and FSU "will wear their traditional" home uniforms. Ohio State's "home scarlet jersey features black numbers on the shoulders" (ESPN.com, 12/9).

ALOHA!
In Honolulu, Jason Kaneshiro notes Under Armour is the new "official running partner" of the Dec. 14 Honolulu Marathon, and "will produce the shirts awarded to those who complete the 26.2-mile course on Sunday, among other considerations in the deal." Marathon President & CEO Jim Barahal said that details of "what is expected to be a multi-year contract are being finalized, and the company will provide approximately 40,000 shirts and 10,000 hats as part of the pact." Barahal added that the marathon's "connection to Japan" was an attraction for UA (HONOLULU STAR-ADVERTISER, 12/9).

GUYS AND DOLLS: In Philadelphia, Diane Mastrull noted locally based Bleacher Creatures, which produces dolls of players in the NBA, NHL, MLB, NFL and MLS, has "been on an incredible run" since opening in '11. With more than "1,000 player dolls on the market -- and plenty more planned -- the company is expanding into entertainment" and has "recently signed a "licensing deal with DC Comics and Warner Bros." Bleacher Creatures President & Founder Matthew Hoffman said the company "did seven figures" in its first year. He added that sales "have nearly doubled each year since" (PHILADELPHIA INQUIRER, 12/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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