Menu
Marketing and Sponsorship

Nike Unveils Kyrie Irving's Signature Shoe, Highlighted By Personalized Touch

Nike Basketball for the first time in six years "has a new signature athlete," with the unveiling of Cavaliers G Kyrie Irving's new "KYRIE 1" shoe last night at a press conference in N.Y., according to Matt Dollinger of SI.com. Irving "became the latest player to join the exclusive club," which includes Cavaliers F LeBron James, Lakers G Kobe Bryant and Thunder F Kevin Durant. The shoe incorporates two "personal elements close to Irving." The letters "JBY" -- "Just Be You" -- are "inscribed under Irving's logo, a personal motto that Irving hopes inspires kids." The shoe also was "designed with the Sydney Opera House in mind, the famous landmark in Irving's home country of Australia." Several "unique colorways are also in the works" (SI.com, 12/3). ESPN.com's Darren Rovell noted Irving, who is in the last year of a four-year deal, "signed a seven-year extension" with Nike. The shoe "has Irving's new interlocking 'KI' logo, his signature on the inside of the tongue and his number on the back of the heel." His mother's name, Elizabeth, is "etched on the sole of the shoe with her birthdate and the day she died, when Irving was 4" (ESPN.com, 12/3). James and Cavaliers F Tristan Thompson were present at the unveiling (THE DAILY).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/12/04/Marketing-and-Sponsorship/Kyrie.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/12/04/Marketing-and-Sponsorship/Kyrie.aspx

CLOSE