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Spreading The Word: NBA Creates Official Feeds On New Social Media Outlets Yo, Milq

The NBA has created official league destinations on startup social media destinations Yo and Milq. Yo, a mobile messaging application, allows users to send push notifications to friends with embedded links and content. Milq, a user-generated curation service, seeks to organize videos, music, and other forms of digital content. The NBA's Yo channel, located at yonba.co, will feature specialized alert profiles such as ones for top dunks and buzzer-beating shots. The league's Milq destination, located at milq.com/p/nba, will feature a series of video playlists, called beads, such as ones devoted to best celebrations of all time and top plays by rookies. The NBA frequently has been quick to experiment on emerging social media platforms. Both Yo and Milq made their debuts this past spring.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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