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Reader Survey

2014 SBD/SBJ Reader Survey: Changes To Chase Format Largely Seen As A Positive

Biggest challenge facing NASCAR in the year ahead:

Television ratings 26%
Attendance 24%
Developing new stars 23%

Responses: 537

In 2009, readers identified the rising cost of sponsorship as the sport’s biggest challenge, followed by the health of U.S. automakers and TV ratings.

This year’s changes to the NASCAR Chase for the Sprint Cup format, which adds elimination and emphasizes winning, were:

Good for the sport 58%
Bad for the sport 5%
Will have no effect on the sport’s popularity 38%

Responses: 529

Austin Dillon or Chase Elliott?

Chase Elliott 62%
Austin Dillon 38%

Responses: 484

Sponsors that do the best job activating around NASCAR:

Lowe’s 26%
Coca-Cola 23%
Sprint 23%
GoDaddy.com 20%

Responses: 497
Note: Respondents could make three selections.



rich arden / espn images

Is the IndyCar Series a buy, sell or hold stock?

Buy 12%
Sell 62%
Hold 26%

Responses: 529

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