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Reader Survey

2014 SBD/SBJ Reader Survey: Slive Still Seen As Most Effective Conference Commissioner

The 10th annual SportsBusiness Daily/SportsBusiness Journal Reader Survey is in the books, and more than 1,000 voters weighed in on nearly 100 questions that spanned all facets of the industry. Voting was conducted over three weeks starting Oct. 13, with polling via SportsBusinessDaily.com and SportsBusinessJournal.com. Only the top vote-getters are listed. Our thanks here to Turnkey Sports & Entertainment, which again this year provided the technical and surveying support to make this effort possible. Of course, we also thank you. Whether you’re a first-time voter or a 10-time voter, these are your results. Today, we present data on college sports, motorsports, sponsors and the best of the rest.

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Should college athletes be paid?

Yes 52%
No 44%

Responses: 706

Companies/brands that have done the best job aligning with college sports through corporate sponsorship:

Allstate 41%
Capital One 27%
Buffalo Wild Wings 23%
Home Depot 22%
Nike 22%

Responses: 663
Note: Respondents could make three selections.


Most effective conference commissioner:

Mike Slive, SEC 47%
Jim Delany, Big Ten 15%
Larry Scott, Pac-12 14%

Responses: 692

The NCAA’s decision to grant autonomy to the five “power conferences” — ACC, Big 12, Big Ten, Pac-12, SEC — was:

A good decision 52%
A poor decision 29%
No opinion 19%

Responses: 692

Should beer be sold at college sporting events?

Yes 72%
No 23%
No opinion 5%

Responses: 703

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How long before the College Football Playoff expands from four to eight teams?

Less than 4 years 43%
4-7 years 39%
8-11 years 5%
After the initial 12-year contract 10%
Never 3%

Responses: 700


Readers were asked in 2005 how college football should change its closing weeks. A total of 65% of voters supported using the existing bowl structure to develop a playoff system, while 16% suggested adding one championship game after the bowl season. Readers obviously got their wish, with this season leading up to the first College Football Playoff.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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