SBD/November 25, 2014/Research and Ratings

Data Shows NFL Fans Want Scores On Their Mobile Devices Whether At Home Or In Venue

NFL fans spend 33% more time on their mobile devices than the average U.S. mobile user, while on average, they spend 1 hour, 42 minutes per day on those mobile devices just on football related activities, according to recent data from mobile marketing firm ThinkNear. Another 97% of NFL fans who participate in a fantasy league make weekly changes to their team using a mobile device. Among fans watching NFL games on their TV at home, 86% said they use the phone to track other game scores, while 72% said they use it to order food or refreshments. For fans attending games, 80% said they were most interested in getting game stats and live replays on their phones at the venue, while 78% of respondents said they are most interested in receiving either concession/merchandise discounts or future game discounts. The ThinkNear poll was conducted online in October with the aid of research firm Qualtrics among 436 U.S. adults. Of those polled, 300 identified themselves as NFL fans with a mobile device (ThinkNear).

Fans who use their phone while watching football on TV use their phone for…..
RESPONSE
%
Tracking scores of other games
86%
Ordering food/refreshments
72%
Social networking
71%
Viewing highlights/replays
70%
Texting/chatting with friends
68%
Following their fantasy football team
50%
Playing games
46%
Engaging with dedicted enhanced viewing experience apps
34%
Fans using their phone at a stadium are most interested in receiving….
RESPONSE
%
Game stats/Live replays
80%
Discounts to concession stands/merchandise
78%
Discounts to future games
78%
Scores of other games
75%
Opportunities to interact with other fans while at the game
63%

 

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