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Reader Survey

2014 SBD/SBJ Reader Survey: TV Viewership Top Issue Facing NHL

Sponsors that do the best job activating around the NHL:

Bridgestone 42%
MillerCoors/Molson Beer 38%
Tim Hortons 31%

Responses: 633
Note: Respondents could make three selections.

Most effective team owner:

Rocky Wirtz (Chicago Blackhawks) 35%
Philip Anschutz/Edward Roski (L.A. Kings) 19%
Mike Ilitch (Detroit Red Wings) 10%

Responses: 655

Least effective team owner:

Charles Wang (N.Y. Islanders) 25%
Vincent Viola (Florida Panthers) 18%
James Dolan (N.Y. Rangers) 9%

Responses: 640


Most important issue facing the NHL:

Television viewership 34%
Health of the Arizona and Florida franchises 24%
Concussions/player safety 10%

Responses: 684

Coming off a lockout that resulted in the 2004-05 season being canceled, readers taking our inaugural 2005 survey said the biggest issue facing the NHL was the need to execute an effective marketing strategy.

In the last five years, team that has shown the most innovation in its business practices:

Chicago Blackhawks 21%
Los Angeles Kings 21%

Responses: 631

Market now without an NHL franchise that is most viable for a new or relocated team:

Seattle 43%
Quebec City 29%
Las Vegas 11%
Hamilton, Ontario 8%
Kansas City 8%

Responses: 679

Sidney Crosby or Alex Ovechkin?

Sidney Crosby 67%
Alex Ovechkin 33%

Responses: 669


A rookie Sidney Crosby was singled out in 2005 by readers as the NHL’s most marketable player in our first survey. He has easily maintained the top spot in every survey since then when readers were asked to select the league’s top player.

Is the NHL a buy, sell or hold stock?

Buy 40%
Sell 12%
Hold 48%

Responses: 688

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