Menu
Marketing and Sponsorship

Fanatics Preps For Busy Holiday Season As Company's Strong Growth Continues

Execs from Jacksonville-based Fanatics said that they now "are opening what they call their 'holiday playbook' that will see a massive influx of workers to handle an anticipated hundreds of thousands, possibly millions, of orders in the next month," according to Drew Dixon of the FLORIDA TIMES-UNION. Some media accounts "have placed the value" of the company at $3B, and it "keeps growing." Internet Retailer magazine ranked Fanatics at No. 42 "among the top Internet retailers in the U.S." with $990M in '13 sales. Fanatics’ "spectacular success has become the story of business opportunity in Jacksonville -- how it’s possible for a small, entrepreneurial company here to blossom into an economic engine in a national industry." Beyond the "hiring wave this year, Fanatics revamped that mammoth warehouse." There also is a "massive data control system that helps route the bins along their conveyor-belt trips." The company "added a manufacturing facility of about 200,000 square feet ... where it’s leasing the space for the Fanatics apparel division that personalizes and customizes products." Fanatics VP/Operations Lonnie Phillips "was hired over the summer from Amazon, where he was director of operations for the Midwest and the Southeast." Phillips said that Amazon "went from six 'performance centers' to 60 just during the time he was with that company." He is "in the midst of the type of explosive growth happening now at Fanatics." Fanatics CEO Doug Mack: "We’re not really one site, we’re a platform between ourselves, our league partners, teams, universities and media partners. We have somewhere around a thousand (web) sites that we’re running. From that, we get all kinds of great information about trends: What are people searching for? What are they buying? What are they looking at on the sites" (FLORIDA TIMES-UNION, 11/23).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/25/Marketing-and-Sponsorship/Fanatics.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/25/Marketing-and-Sponsorship/Fanatics.aspx

CLOSE