Menu
Marketing and Sponsorship

Citing Reebok Endorsement, Iverson Protests Planned Tribute Shoe From Nike

Nike is "pulling back on plans for a shoe that sneakily honors" former NBAer Allen Iverson after he "questioned whether the company could use his old number and team colors" while he endorses rival Reebok, according to Dan Gelston of the AP. Iverson said that Nike "used his identity, likeness and persona without permission for a sneaker." The "ambiguously titled sneaker has the No. 3 .. on each back heel and the red, white and blue colors" of the 76ers. Neither Iverson nor the 76ers are "named on the sneaker or on the branding for the shoe," which is "expected to be released" later this year or in early '15. Iverson's attorney Derek Challenger in a letter to Nike this week "demands the company remove the sneaker from any retail inventories or website advertisements and cease any future sales of the product." Challenger said Thursday after learning Nike was pulling the shoe that Iverson "should be compensated for shoes that have already been sold and would still object if the No. 3 is on the heel of the sneaker" (AP, 11/20).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/21/Marketing-and-Sponsorship/Iverson.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/21/Marketing-and-Sponsorship/Iverson.aspx

CLOSE