Menu
Olympics

IOC's Bach: Reform Will Make Bid Process Friendlier, Less Expensive For Municipalities

In its "bid to make hosting the Olympics more enticing, and to avoid potentially difficult choices -- off to Kazakhstan or back to Beijing in 2022? -- the IOC basically has become a salesman in an expensive suit asking, 'How can we help you walk away with an Olympics today?'" according to Juliet Macur of the N.Y. TIMES. IOC President Thomas Bach said that the 40 reform proposals the IOC announced Tuesday -- which "included changes to the bid process and an Olympic digital channel that could give Olympic sports broader exposure online -- show that the organization is just trying to keep up with the changing times and protect its brand." Bach: "Reforms have to happen when you are in the driver’s seat. If you are hit by problems, then you are no longer in the driver’s seat and lose your leadership. So the moment to change is now." Macur writes Bach is "right" in that the Olympics "aren't dying." But it is "hard to say the Games are thriving when several promising bid cities have turned away from the process as if the Olympics were toxic." Bach "has already done more for the Olympic movement than the previous few IOC presidents combined." He said that the bidding process under the new reform "would have fewer demands and more suggestions, making it friendlier and less expensive" (N.Y. TIMES, 11/20). IOC VP John Coates said that the Olympics "must modernise its program or risk losing relevance to younger generations." Coates: “We have to find a way of being able to introduce new sports that are relevant to young people" (THE AUSTRALIAN, 11/20).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/20/Olympics/Olympic-Chances.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/20/Olympics/Olympic-Chances.aspx

CLOSE