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Fox Sports' RSNs Begin Promoting In-Market Availability Of NBA Game Streaming

With all of its RSNs that have team deals now live-streaming NBA games in-market, Fox Sports' RSNs have “begun to promote the pro hoops TV Everywhere experience with local marketing activities,” according to Mike Reynolds of MULTICHANNEL NEWS. After “testing the technology with a number of distributors and a handful of clubs last season,” all 17 of Fox’ RSNs with NBA team deals are “now streaming the contests, as well as pre- and post-game fare, in-market, including YES Network.” As part of Fox Sports Go, YES Net “launched the service to Time Warner Cable customers on Oct. 29,” while Cablevision subscribers “gained streaming entry last week.” Like the other Fox RSNs, the YES simulcasts “feature commercials from the telecasts themselves.” A Fox Sports spokesperson said that the company is “working on integrating dynamic ad insertion to the mix, with an eye toward streaming distinct spots during the second half of the season.” The six Comcast RSNs that have launched NBA in-market streaming are “running separate ads” from their TV schedules. MSG Network has “announced it will commence streaming” Knicks games in December. DirecTV Sports Networks President Patrick Crumb said that the company “hopes to offer" TV Everywhere service for the Jazz and Rockets through its Root Sports RSNs “sometime later this season” (MULTICHANNELNEWS.com, 11/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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