With all of its RSNs that have team deals now live-streaming NBA games in-market, Fox Sports' RSNs have “begun to promote the pro hoops TV Everywhere experience with local marketing activities,” according to Mike Reynolds of MULTICHANNEL NEWS. After “testing the technology with a number of distributors and a handful of clubs last season,” all 17 of Fox’ RSNs with NBA team deals are “now streaming the contests, as well as pre- and post-game fare, in-market, including YES Network.” As part of Fox Sports Go, YES Net “launched the service to Time Warner Cable customers on Oct. 29,” while Cablevision subscribers “gained streaming entry last week.” Like the other Fox RSNs, the YES simulcasts “feature commercials from the telecasts themselves.” A Fox Sports spokesperson said that the company is “working on integrating dynamic ad insertion to the mix, with an eye toward streaming distinct spots during the second half of the season.” The six Comcast RSNs that have launched NBA in-market streaming are “running separate ads” from their TV schedules. MSG Network has “announced it will commence streaming” Knicks games in December. DirecTV Sports Networks President Patrick Crumb said that the company “hopes to offer" TV Everywhere service for the Jazz and Rockets through its Root Sports RSNs “sometime later this season” (MULTICHANNELNEWS.com, 11/18).
