Menu
Franchises

Seattle's Best: Mariners Named Club Retailer Of The Year By MLB Properties

The Mariners have been named MLB Properties' "Club Retailer of the Year" for their skills in "driving merchandise sales through creative marketing," according to Bob Dutton of the Tacoma NEWS TRIBUNE. The award "is based on a combination of sales, vendor/customer feedback and creative marketing and merchandising efforts." The Mariners "won the inaugural award" in '05 and "are the only franchise to win it more than once." The Dodgers won last year (THENEWSTRIBUNE.com, 11/19). MLB.com's Mark Newman reported in addition to their "ongoing holiday shopping rollout loaded with new merchandise online and in-store, the Mariners' 2014 calendar year of highlights has included their in-stadium and in-store commercials, ads in the monthly Mariners Magazine and monthly ticket inserts to showcase different products and promotions." The Mariners this year "embraced opportunities with Authentic Collection licensees such as Majestic and New Era, as well as non-traditional licensees like OPI and Oyo." The club also worked with a "variety of MLB's business partners to support their female fans by hosting one of the inaugural Fields of Fashion events at Safeco Field at Girls Night Out" (MLB.com, 11/19). In Seattle, Rob Smith noted "though the club doesn't release exact figures," online merchandise sales this year increased 24%, while in-store and ballpark merchandise sales rose 23%. The "top selling items" were jerseys for P Felix Hernandez and 2B Robinson Cano (BIZJOURNALS.com, 11/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/20/Franchises/Mariners.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/20/Franchises/Mariners.aspx

CLOSE