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Mavericks To Start Using High-Tech Camera System That Can Turn Images 360 Degrees

Mavericks Owner Mark Cuban announced that technology company freeD has "completed six weeks of installing high-resolution cameras in the American Airlines Center rafters and will begin testing a revolutionary product" as soon as tomorrow night's against the Lakers, according to Brad Townsend of the DALLAS MORNING NEWS. Cuban is an investor in freeD. The technology uses "high-resolution cameras," and with data "collected from the digital images and software, any video image can be frozen and turned 360 degrees, giving fans seeing the images on the AAC videoboard and viewers watching Fox Sports Southwest telecasts highly unique views of the action." Cuban said, "If the ball goes out of bounds and you want to see who touches it, you’ll be able to spin the whole thing and look from any angle." Cuban said that he "doesn’t believe the testing phase will take long, though he can’t say for certain how soon the technology will be in full use at Mavericks home games." Townsend reports the Mavericks initially "will be the only NBA team to have the technology for videoboard and TV replays." Other NBA teams "will be able to purchase the technology" for videoboard and local TV use -- "which in turn will make Cuban money -- but the Mavericks will be the only team allowed to use the technology from an analytics standpoint" (DALLAS MORNING NEWS, 11/20).

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