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Univ. of Hawaii Proposes Naming-Rights Sales For Various Athletic Facilities

The Univ. of Hawaii athletics department, in partnership with the school's fundraising arm, the UH Foundation, will ask the Board of Regents at a meeting tomorrow to "let it sell naming rights for a vast inventory of about 500 campus athletic facilities and items therein," according to Ferd Lewis of the HONOLULU STAR-ADVERTISER. A donor recognition naming opportunity at the Rainbow Wahine Softball Stadium will cost $2M, while $1M "gets you the field at Murakami Stadium or the track at the Ching Complex." Klum Gym "is yours" for $3M. The department states in its proposal that naming rights are good "for 10 years 'or as long as the building's name space exists and has not been substantially renovated, whichever is shorter.'" UH AD Ben Jay said that the Sheriff, Murakami, Kahanamoku and Ching names "will remain" on their respective facilities. Lewis noted the school is currently "staring at" a $3.5M -- "and growing -- deficit for the current fiscal year plus spiraling down-the-road operational costs." As a result, it "is ready to place price tags on everything that doesn't move." Jay: "You're talking about every one of our athletic facilities. As we search for more revenue, we have to try and utilize our assets, and naming rights are one way to do that." The proposal states 90% of each naming rights donation goes "to a specific sport program or unit," with 10% being deposited into "an athletic maintenance fund" (HONOLULU STAR-ADVERTISER, 11/18).

PROPOSED PRICES FOR UNIV. OF HAWAII NAMING RIGHTS
FACILITY/INVENTORY
PRICE
Klum Gym
$3M
Stan Sheriff Center floor
$2M
Tennis center
$1M
Ching Field track
$1M
Volleyball teraflex
$500,000
Football video tower
$250,000
Klum Gym lobby
$250,000
Baseball dugout
$200,000
Wahine volleyball locker room
$200,000
Head coach office
$100,000
Baseball batting cage
$50,000
Taping area
$50,000
Pole vault area
$50,000
Softball bullpen
$50,000
Football locker
$5,000

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