Menu
Franchises

Study Shows Cavs' Social Media Presence Has Skyrocketed Since LeBron's Return

The Cavaliers' "social media presence has erupted" since F LeBron James rejoined the team this summer, according to a study cited by Joe Vardon of the Cleveland PLAIN DEALER. Data from the Adobe Digital Index shows that the Cavaliers' social media mentions -- which include Facebook, Twitter, blogs, Instagram, and other mediums -- "increased 37 times in September-October of 2014 compared with the same months last year." Adobe "based its research off of 7 million social media mentions related" to the NBA. The Cavaliers were the NBA's "most-mentioned team on social media; James the most-mentioned player." The Heat, James' former team, "saw its international digital numbers fall by nearly half" since his departure following the NBA Finals. Data showed that traffic to the team's official website has increased 400%; page views are up 300%, unique visitors to the website are up 450% and "clicks on Cavaliers' web videos" are up 2,000% (Cleveland PLAIN DEALER, 11/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/13/Franchises/Cavs.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/13/Franchises/Cavs.aspx

CLOSE