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Facilities

Star Power: Cowboys Find Moniker For New HQ, Actively Seeking Naming-Rights Partner

The Cowboys' 91-acre project that will include the team’s HQ and training facilities "will be called the Star in Frisco," according to Valerie Wigglesworth of the DALLAS MORNING NEWS. Team officials said that the "expectation is that the name of the site will become as synonymous with the NFL team as Valley Ranch." The Cowboys are "partnering with the city of Frisco and the Frisco Independent School District on part of the project." About 25 acres "will include a 12,000-seat multi-use event center with an indoor practice field, two outdoor practice fields, a two-story retail and conference center, and two six-story towers that will make up" the team’s HQ. Cowboys COO & Exec VP Stephen Jones said that now that the project "has a name, work will start on identifying candidates for naming partnerships for the headquarters and event center." The city of Frisco and Frisco ISD "are contributing" $115M to "build the indoor stadium, training facilities and headquarters building." Any costs above that "will be picked up by the Cowboys." Cowboys Owner Jerry Jones yesterday said that the development’s "total price tag" could be $2-3B. Construction "is on schedule," with opening set for June '16 (DALLAS MORNING NEWS, 11/12). Stephen Jones said, "This is the start of Frisco and The Star being synonymous with the Dallas Cowboys, the Dallas Cowboys brand, high school and youth sports and Friday night lights in Frisco" (ESPN.com, 11/11). Jerry Jones said that he wants The Star to "become a symbol of pride for the team and community, including high school athletes who will be using the facility" (BIZJOURNALS.com, 11/11). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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