Menu
Marketing and Sponsorship

Marketplace Roundup

Ryan Sanders Baseball said that all "marquee sponsors" for the annual two-game MLB exhibition series at the Alamodome "have renewed" for '15. In San Antonio, W. Scott Bailey noted supermarket chain H-E-B "is returning for its third year" as title sponsor of the Big League Weekend, while presenting sponsors Budweiser, Ford, Frost Bank, Methodist Hospital, Whataburger and Valero "are also renewing their deals." The games will be played March 20-21, and "participating teams will be announced" tomorrow (BIZJOURNALS.com, 11/10).

SNAP COUNT: In N.Y., Stephen Lorenzo noted when select "unsuspecting customers" last month walked into a Hess gas station in Woodbridge, N.J., looking for a drink, NFL Jets C Nick Mangold "was waiting in the fridge to snap them a Pepsi." There were "several hilarious encounters, as the would-be soda drinkers opened the doors to reveal not a row of soft drinks, but the rear end of the Jets center and a play clock staring them in the face" Mangold "previously teamed up with Pepsi for a Grammy's commercial meant to hype fans for the Super Bowl Halftime Show" (NYDAILYNEWS.com, 11/10).

ICE PATCH: Baltimore-based equipment maker STX yesterday announced that the company "is now selling ice hockey gloves and performance and recreational sticks in U.S. stores." The company said that its new "elite" hockey gloves "are designed to increase performance and comfort." In Baltimore, Lorraine Mirabella noted Sabres LW Matt Moulson, "who has endorsed the STX line, is playing in the new gloves" (BALTIMORESUN.com, 11/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/11/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/11/Marketing-and-Sponsorship/Roundup.aspx

CLOSE