Curry, Warriors Leading NBAStore.com Sales Under Armour Takes Targeted College Approach Pepsi Using Super Bowl To Hype Premium Water KT Tape Signs U.S. Skier Julia Mancuso To Deal Sources: Facebook Gives Deal To Antonio Brown Nationwide Promoting Junior's NASCAR Return Trolli Introduces Game Based On Harden's Beard Camping World, Independence Bowl Part Ways Nike, Adidas Battling For British Soccer Teens Golden Knights To Debut Fan Development Program
SBD/November 10, 2014/Marketing and Sponsorship
NHL Signs Two-Year Deal With DraftKings As Rise Of Daily Fantasy Games Continues
Published November 10, 2014
FANTASY SPORTS, REAL MONEY: In N.Y., Justin Tasch wrote daily fantasy sports "are on a meteoric rise." About 41 million people play fantasy sports, and of those, about 3% "partake in daily leagues, a number expected to increase significantly over the next several years." Daily leagues "are growing so fast they are revolutionizing the industry." FanDuel "recently struck up a partnership" with the Nets, and DraftKings has deals with the Patriots and MLB. DraftKings "takes a flat commission on each contest, typically 6-9%, but says that can vary based on the type of contest, while FanDuel’s cut is 9-10%." Both companies "are flourishing." FanDuel garnered $70M in its "most recent round of funding with investments from Shamrock, NBC Sports and KKR, about a week after" DraftKings raised $41M "in its own funding efforts." FanDuel "pays out more than" $10M per week, and DraftKings has a top weekly prize of $1M (N.Y. DAILY NEWS, 11/9).