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Marketing and Sponsorship

Calling Card: Jordan Spieth Rocking AT&T Logo On Golf Bag At This Week's WGC Event

Golfer Jordan Spieth showed up at this week's WGC-HSBC Champions "with a black-and-orange golf bag promoting AT&T," the "first evidence of the logo while he was on the golf course," according to Doug Ferguson of the AP. Spieth earlier this year signed an endorsement deal with the telecommunications company. The last player AT&T endorsed on the PGA Tour was Tiger Woods, who "had an AT&T bag when he returned from knee surgery" early in '09. The company ended its endorsement deal later that year "after revelations that Woods had multiple extramarital affairs." Spieth this week in Shanghai "is playing for the first time since the Ryder Cup" (AP, 11/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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