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Marketing and Sponsorship

Marketplace Roundup

In San Antonio, Dan McCarney noted the Spurs yesterday “finally got around to shooting their latest batch of commercials" for Texas-based grocery chain H-E-B after filming was “delayed by the eye infection" of F Kawhi Leonard. With Leonard “sidelined for roughly three weeks with a nasty case of pink eye, production was pushed into the regular season.” Coach Gregg Popovich, who “had a cameo several years ago, will not be appearing in any of this year’s spots” (MYSANANTONIO.com, 11/3).

HITTING THE MARKET: In Cincinnati, Steve Watkins noted the Fantex IPO for Bengals WR Mohamed Sanu “wrapped up by raising” $1.6M. Sanu is “the third player to get the IPO treatment.” Fantex “started taking orders for Sanu stock in August and finished the stock offering Thursday.” Sanu's stock “started trading on Monday morning on the Fantex Market.” The offering price was $10 a share, and “that's the listed trading price.” No shares “had traded yet” as of midday yesterday (BIZJOURNALS.com, 11/3).

TOAST OF THE TOWN: In Portland, Mike Richman notes the Trail Blazers and Pyramid Breweries last night “officially introduced Schonz’ Red Session Ale to the public.” Pyramid Breweries “spent a year working on a recipe and a concept for a beer that would honor” Trail Blazers HOF broadcaster Bill Schonely. The beer is “already available inside the Moda Center and will soon be distributed in 22 oz. bottles to stores in the Portland-area.” Bars also will “feature the beer on tap in the near future” (Portland OREGONIAN, 11/4).

STAYING THE COURSE: AAA Texas over the weekend “announced a three-year extension of its sponsorship” for the fall NASCAR Sprint Cup race at Texas Motor Speedway. AAA “has been a title sponsor the past five years” (FT. WORTH STAR-TELEGRAM, 11/3).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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