SBD/October 31, 2014/Marketing and Sponsorship

Spons-O-Meter: NYC Marathon Sports 26 Corporate Partners For This Year's Race

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The TCS New York City Marathon takes place this Sunday with a 26 partners -- one for each mile -- including a new eight-year entitlement deal with Tata Consultancy Services. Other new deals for this year's race include sponsorships with Toyota, Tag Heuer, and Airbnb. Below is a list of official partners for the race:

SPONSOR
CATEGORY RIGHTS
PARTNER SINCE
Airbnb
Community Hospitality
2014
Asics
Footwear, Apparel, Accessories
1999
Coors Light
Beer
2006
Dunkin' Donuts
Coffee
2006
ESPN
National TV Rights
2012
Foot Locker
Athletic Retailer
2000
Gatorade
Sports Drink/Energy Drink
1991
Hospital for Special Surgery
Hospital
2008
iHeartMedia
Media
2002
New York Apple Association
Apple
2009
Oakley
Licensee
2013
Philips
Defibrillator
2009
Poland Spring
Bottled Water
1998
PowerBar
Energy Bar
1999
Runner's World
Running Magazine
1978
Snyder's of Hanover
Pretzel
2012
Sports Illustrated
Media
2007
Tag Heuer
Timepiece/Timekeeper
2014
Tata Consultancy Services
Technology Consulting
2010
The New York Times
Newspaper
1997
The Rudin Family
Real Estate
1976
Tiffany & Co.
Awards & Gifts
1984
Toyota
Car
2014
United Airlines
Airline
1994
UPS
Delivery/Logistics
1997
WABC
Local TV Rights
2012


RUNNING WILD: Are you or someone you know in the sports business industry running in Sunday's TCS New York City Marathon? If so, contact Alex Silverman at asilverman@sportsbusinessdaily.com and let him know. Then on Monday, send him your time, a photo and a quick note about the experience to share with our readers.
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