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Bulls, Heat Lead NBA Teams Across Twitter, Facebook, Instagram Metrics

In a study of social media growth for NBA teams over the last three years, the Bulls narrowly edged the Heat and Lakers for most new fans across Facebook and Twitter. Those franchises distanced themselves considerably from the rest of the NBA with each adding at least 12 million new combined fans. The Thunder and Knicks rounded out the top five with more than five million new fans each. The Lakers continue to be the most popular global brand with over 25 million combined fans. The Jazz have added the fewest new fans in this time frame. The official NBA Facebook page and Twitter feed have a combined 37.8 million fans, up almost 25 million since three years ago when they had 13.5 million combined. On Instagram, the success of the LeBron James era with the Heat likely led to its top ranking with more than 1.5 million followers. The Lakers, Bulls and Knicks are all in the top five along with the Thunder, who carry the banner for small market NBA teams with more than 700,000 followers. The NBA Instagram feed has nearly 3.8 million followers.

COMBINED TWITTER FOLLOWERS/FACEBOOK LIKES FOR NBA TEAMS
RK
TEAM
OCTOBER '11
OCTOBER '14
3-YEAR GAINS
1
Bulls
3,886,901
18,244,801
14,357,900
2
Heat
4,377,726
18,582,092
14,204,366
3
Lakers
12,700,741
25,321,889
12,621,148
4
Thunder
734,095
6,016,724
5,282,629
5
Knicks
1,323,345
6,465,498
5,142,153
6
Spurs
1,027,202
5,917,576
4,890,374
7
Celtics
5,647,454
10,148,063
4,500,609
8
Clippers
150,854
3,413,408
3,262,554
9
Pacers
146,366
3,043,572
2,897,206
10
Warriors
306,004
2,981,750
2,675,746
11
Nets
211,650
2,775,533
2,563,883
12
Rockets
475,063
3,010,550
2,535,487
13
Mavericks
1,880,203
4,342,580
2,462,377
14
Cavaliers
848,709
2,926,494
2,077,785
15
Trail Blazers
367,548
2,047,100
1,679,552
16
Magic
2,129,841
3,693,380
1,563,539
17
Raptors
309,198
1,817,913
1,508,715
18
Grizzlies
160,903
1,507,134
1,346,231
19
Nuggets
699,226
2,016,535
1,317,309
20
T'Wolves
143,740
1,435,375
1,291,635
21
Suns
680,619
1,891,987
1,211,368
22
76ers
230,871
1,387,063
1,156,192
23
Pistons
401,138
1,542,434
1,141,296
24
Hornets
107,367
1,234,574
1,127,207
25
Kings
190,483
1,241,576
1,051,093
26
Pelicans
230,715
1,246,885
1,016,170
27
Hawks
220,895
1,214,036
993,141
28
Wizards
149,398
1,050,818
901,420
29
Bucks
201,966
1,060,829
858,863
30
Jazz
327,155
1,120,466
793,311

NBA INSTAGRAM FOLLOWERS AS OF OCTOBER '14
TEAM
FOLLOWERS
TEAM
FOLLOWERS
Heat
1,562,524
Mavericks
159,583
Lakers
1,320,497
Hornets
158,394
Thunder
704,313
Nuggets
157,933
Bulls
673,041
Kings
146,895
Knicks
618,973
76ers
141,782
Celtics
595,567
Wizards
125,396
Clippers
460,372
Bucks
122,896
Spurs
429,461
Pistons
122,297
Warriors
407,886
Pelicans
116,059
Cavaliers
398,250
Suns
112,581
Pacers
361,051
Magic
102,518
Rockets
327,705
Grizzlies
91,281
Nets
247,865
T'Wolves
88,709
Trail Blazers
188,607
Jazz
88,359
Raptors
173,173
Hawks
87,888

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