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Under Armour Developing Fitness App That Monitors Health From Numerous Devices

Under Armour Founder, Chair & CEO Kevin Plank is "determined to make his company a player in the burgeoning health and fitness tracking market," according to Jeff Barker of the Baltimore SUN. UA is developing an app to go along with its acquisition of training platform MapMyFitness that will "aggregate users' health and fitness data from a variety of devices such as the Fitbit and Jawbone UP." Plank currently "wears a Jawbone UP fitness band to track activity and sleep." The new UA app, which Plank is "testing himself, also charts weight gains or losses and incorporates information" from UA's Armour39 -- a chest strap that "measures heart rate and calories burned -- as well as from other devices." Aggregating health data also presents UA with the "opportunity to engage in a new way with millions of consumers." Plank said, "We're betting on the fact that whether it's Samsung or iWatch or Fitbit or Jawbone or anybody else, there will always be another one of these (trackers) every six months." Barker noted "one in five Americans now owns a wearable monitoring device." When it was acquired late last year, MapMyFitness had "more than 20 million registered users" (Baltimore SUN, 10/25).

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