Durant, Harden Star In BBVA Spot To Launch Extension Of Leaguewide NBA Deal

A commercial starring Thunder F Kevin Durant and Rockets G James Harden "officially kicks off the new extension of the partnership" between the NBA and Spanish bank BBVA, according to Jeff Zillgitt of USA TODAY. A source said that the extension "will pay the NBA" more than $30M per year. The ad features Harden "blindfolded and wearing an earpiece" on a fenced-in rooftop court at BBVA HQ in Madrid going against three defenders, while Durant, "from a command center in Oklahoma City, tells Harden how to beat the defenders off the dribble." The video "was shot while Harden was in Spain playing for Team USA at the FIBA World Cup, and had Durant decided to play, he would've been on the rooftop court." The creators of the spot "improvised and had Durant 'communicate' with Harden" (USA TODAY, 10/27). See the full sponsorship portfolio for BBVA Compass at Resource Guide LIVE.