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Marketing and Sponsorship

Marketplace Roundup

In Cleveland, Janet Cho notes Cavaliers F LeBron James for the "first time in four years" will "dominate the side" of Sherwin-Williams' world HQ in downtown Cleveland. Nike's Welcome Home LeBron banner will "grace the same wall, be supported by the same cables and be illuminated by the same spotlights that shone on Nike's original banner" of James "tossing up a cloud of chalk dust beneath the words 'We Are All Witnesses.'" Workers on Thursday "dismantled" the paint company's 23,320-square-feet vinyl mesh "Our Vibrant Hometown" banner to "clear space for the 10-story, 1.3-ton LeBron banner that will be installed Oct. 30" (Cleveland PLAIN DEALER, 10/24).

TIME AFTER TIME: The Breeders' Cup on Thursday announced a sponsorship deal with Swiss watchmaker Longines, which gains the designations of official timekeeper and watch of the Breeders' Cup World Championships. The brand also will serve as the title partner of the Longines Breeders' Cup Turf and Longines Breeders' Cup Distaff, two of the races taking place during the Oct. 31-Nov. 1 event. There also will be branded clocks and banners at Santa Anita Park (Breeders' Cup).

STILL THE ONE: ESPN.com's Coley Harvey reported the Bengals sold "exactly 14,945" DT Devon Still jerseys before "ending the donation drive Monday -- raising more than" $1.25M. The "proceeds will go to the Cincinnati Children's Hospital Medical Center, in hopes of helping fund research in pediatric cancers, and to help families who have children living with them" (ESPN.com, 10/22).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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